[Download] ~ Negative Political Advertising * by Karen S. Johnson-Cartee & Gary Copeland ~ eBook PDF Kindle ePub Free
eBook details
- Title: Negative Political Advertising
- Author : Karen S. Johnson-Cartee & Gary Copeland
- Release Date : January 16, 2013
- Genre: Marketing & Sales,Books,Business & Personal Finance,Professional & Technical,Education,Language Arts & Disciplines,Nonfiction,Social Science,
- Pages : * pages
- Size : 1660 KB
Description
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
Post a Comment for "[Download] ~ Negative Political Advertising * by Karen S. Johnson-Cartee & Gary Copeland ~ eBook PDF Kindle ePub Free"